Doodle

 

Never be on the side of the majority.
大多数には属さない。

 

In a business world — especially promotions of info product and TV commercials — there are thousands of skilled marketers who try to sell things to us. Most of the things are not worthwhile, but these marketers are so skillful and make people feel like they have to buy it.

It causes an ironic situation. Even though a company (or an individual) sells a great product or service, people would never buy it if their marketing is not sophisticated. If you are unskilled at marketing and promotion, people would consider your business as a shady or dubious one.

We have to do something different to avoid this trap. Do something that large companies or skilled (if not deceptive) marketers would never do. If people think you are different, there are chances that they evaluate your product/service without having too many cognitive biases.

 

 

Detox your brain.
アタマの中のガラクタを取り除こう。

 

We are always exposed to information. If we do not consciously choose what to learn or believe, we are easily influenced and controlled by others. And we already are — more or less.

If you want to be less influenced and controlled, taking an inventory of your belief and knowledge is a good start. See them objectively. Identify the source. Figure out what works for you and what not. Throw away what doesn’t work.

If we don’t reinvent ourselves, someone else will. Let us take initiative for the rest of our lives.