Catch and incubate your crazy ideas.
While I’m sleeping, a lot of ideas come up.
If I don’t jot them down, those ideas are gone. I can hardly recall them. So I always have a small notebook or an iPhone on the bedside.
Even when I write down the ideas, it’s hard to understand what they are. Too abstract. Too ridiculous. Too impractical. Sometimes I can’t even recognize the language I used to take notes.
But that’s okay. That’s how our subconscious is. If we catch a piece of our crazy thoughts in any way, it starts growing. Someday it might become a great idea. Or might remain silly as it originally was.
The only way to generate a great idea is to keep generating ideas. No matter how silly they are. Just keep going.